Caroline de Lannoy - ‘My Shade of Pink’ - collaboration with Hoffmann-La Roche:
Caroline de Lannoy has created distinct shades of pink to represent the different types of breast cancer. She has captured the thoughts, feelings, and emotions of three women living with breast cancer and translating them into three unique shades of pink. The concept is grounded in human interaction, emotion, and creative realization. Roche video ‘My Shade of Pink’ aims to reimagine the way the world thinks about the colour pink.
Caroline de Lannoy’s commission for Roche is on view at ‘My Shade Of Pink’ Roche video campaign:
Caroline de Lannoy’s commission for Roche is on view at ‘My Shade Of Pink’ Roche video campaign:
